You think your business is different, that you’re only going to have one shot at press and everything needs to be perfect for when Techcrunch brings the world to your door. But if you only have one shot at getting an audience, you’re doing it wrong.
The following line is probably exactly what I needed to read as I’m working on putting together my first iPhone app for commercial release. This is doubly difficult because (a) I’m still learning the technologies that go into iPhone apps and (b) I’ve never sold a creation directly to consumers.
But if you’re not embarrassed when you ship your first version you waited too long.
Read this if you are in the business of making things.
Also, Matt, I miss the old look of your blog.